Branding, Social Media & Marketing
When you market to everyone, you market to no one.
Clearly understanding & marketing your brand can be one of the most challenging aspects of running a successful business. You want clients and you want to market to the masses. But in doing so, many businesses dilute their message and their identity. Our Virtual Marketing Team helps small businesses see through the clutter to discover their brand identity and create a clear vision to share with the customers you seek the most.
Our Process
Plan & Implementation
We then get to work creating a plan of attack to find and effectively market to those customers. We’ll work in a phased approach so you can see the differences as those changes are made. We will explore some “outside the box” ideas too!
Brand Audit
We start by evaluating your business. We work to get a clear understanding of who you are, what your mission is and what sets you apart in your market. We take those elements to create a picture of your target customer - a tangible outline of who that person is, why they’re a good fit for your business and where they are influenced to make their buying decisions.
We then audit your current marketing efforts and sift through what is (and isn’t) working for you and your brand. This may include a social media insights report, a secret shopper to visit your location or even an audit of your website and search engine compatibility.
Tracking Progress
Who knew Excel spreadsheets could be so sexy! One of our favorite parts of the marketing process is seeing the fruits of our labor.
We’ll track the changes we’ve implemented with monthly analytics reports. Here, you’ll see increases in social media and website engagement, new followers and the result is the momentum that leads to increased revenue!